Along Hwy 1, two hours south of San Francisco lies Big Sur, the inspiration point for the Simeon Collection.
A wild, yet beautiful place where the coast meets the mountains in a seemingly constant fog and the redwoods glow with the California sun.
Between the sublime fire scarred tree groves and beautiful life-filled turquoise coastal waters, Big Sur is an endless series of contrasts. The mythical landscape is a juxtaposition of rock versus sea, succulents and redwoods, beaches and mountains.
The light shines in a casual grey by the water, but pixelated yellow between the trees. It's as though Big Sur is constantly straddling two entirely different worlds at the same moment.